The Mascella Crew was looking for a visual identity that could embrace their gaming and hobbist community online. Their logo needed to be used on various social media platforms especially on Discord, the platform that Mascella really relies on and is the most present on.

The group consolidated especially during COVID-19, giving the hand drawn crown a peculiar meaning.
The Crown is also used a secondary logo, given its simplicity, ease of use and iconic hand-drawn lines.

The colors used had to be bright and colorful, so I tried to maintian HUE and saturation as high as I could, to give it a vibrant and joyful emotional response.