The Incipit of 606
606club aimed to create a community of motorbikes and cars enthusiast.
The graphical assets needed where a versatile logo mark and a secondary logo, which could be printed in various type of materials such as PVC, vinyl and paper.
The logo concept
Given the target audience, the logo has been built starting from the number 606 and two elements derived from racing, a stylized flag and the classic racing star.
The typefaces
The typefaces has been chosen because of their shape and their aggressive geometrical lines, aiming to remember how the engines are built: precise, technical and with purpose.
The colors
Because the logo is designed to be used specifically on decals that will go on cars and motorbikes, a neutral color palette has been choosen instead of giving it vibrant colors. That is to ensure the decals can be stuck and go well with every color of the car.